Sitelinks Spoiler Alert– This post is about advanced Pay-Per-Click stuff, so if you just can’t … Read More
A Little PPC Trivia . . . That’s Actually Not So Trivial
One of the big Pay-per-Click consultancies did a poll a while back about the habits … Read More
How To Boost Conversions By Reducing Anxiety
[/Rant on] Don’t you hate it when people write headlines like “Boost conversions 3.67 times … Read More
More Traffic with Paid Search Advertising: A No-Nonsense Overview
The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, … Read More
How Do I Know if Google AdWords is Right For Me?
You don’t, but done right, it works for most people, despite what you may have … Read More
Retargeting? Remarketing? Whichever, It’s Powerful Stuff!
You can find lots of opinions about the percentage of visitors who don’t convert on … Read More
A Different Way to Think About Pay-Per-Click
There’s a way to use Pay-per-Click (PPC) advertising that’s rarely talked about, but that can … Read More
A Scary Thought at Halloween?
A lot of physicians and other business owners are scared of Pay-Per-Click advertising. It’s true … Read More
Should You Think About AdWords Media Ads Yet?
I wrote recently about how Google is updating AdWords at a breakneck pace, and that … Read More
“The Times They Are A-Changin’”
Bob Dylan’s protest song from 1963 is said by some to have been politically out … Read More