Trustworthiness Your Website has several tasks, but certainly one of the most important ones is … Read More
Split Testing Leads To 300% Better Conversion Rate
Split Testing, also called A/B testing, is an extraordinarily powerful way to find out what … Read More
Five Quick Things That Can Improve Your Website Marketing
In this business, we look at a lot of web pages—and we see many mistakes. … Read More
What’s a “Call to Action” and Why Should You Care?
You would think everybody doing any kind of marketing, online or offline, would know about … Read More
How To Boost Conversions By Reducing Anxiety
[/Rant on] Don’t you hate it when people write headlines like “Boost conversions 3.67 times … Read More
More Traffic with Paid Search Advertising: A No-Nonsense Overview
The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, … Read More
Marketing Secrets from Steve Jobs . . .
I was thinking of my old Apple IIe, and Steve Jobs, and what a shame … Read More
How to Write Article Titles That Get Your Article Read
There must be thousands of blog posts and articles on the subject of writing article … Read More
Online Marketing and the 80/20 Principle
Just about everyone has heard of the 80/20 Principle, but few understand its power and … Read More
FUBAR SEO—Part 2
A couple of weeks ago I wrote about “FUBAR SEO”—about the hacks who give SEO … Read More
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