Unless you’re reading this early in the day, you or your staff have probably already … Read More
How to Have a Website People Trust
Trustworthiness Your Website has several tasks, but certainly one of the most important ones is … Read More
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Split Testing Leads To 300% Better Conversion Rate
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Five Quick Things That Can Improve Your Website Marketing
In this business, we look at a lot of web pages—and we see many mistakes. … Read More
Plastic Surgery Marketing: 3 Differences Between Facebook and Google
Do you know the differences between getting patients profitably from Facebook versus getting them from … Read More
What’s a “Call to Action” and Why Should You Care?
You would think everybody doing any kind of marketing, online or offline, would know about … Read More
A Little PPC Trivia . . . That’s Actually Not So Trivial
One of the big Pay-per-Click consultancies did a poll a while back about the habits … Read More
Why Your Plastic Surgery Leads Aren’t Turning Into Consultations
What’s the point of generating droves of leads for your practice if they don’t turn … Read More
How To Boost Conversions By Reducing Anxiety
[/Rant on] Don’t you hate it when people write headlines like “Boost conversions 3.67 times … Read More